How To Optimize Facebook Ads With Performance Marketing Software
How To Optimize Facebook Ads With Performance Marketing Software
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Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause better precision and even more trusted data
Pixel monitoring uses a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more ownership over the information they send out, and makes it much easier to abide by different information legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by changing the postback URL.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and offer accurate, regular information that is much less prone to interference.
This sort of monitoring likewise allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change exactly how they handle cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
On top of that, server-side tracking allows you to catch user information directly by yourself attribution analytics web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of data administration and offers organizations a lot more control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data obstacles caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more accurate information and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.